Minutes zero to five
Name the real problem
You bring the situation — the offer, the relationship, the money leak, the habit. We skip the wind-up and get to what's actually going on before minute five.
Straight advice for men ■ New York City ■ Not therapy — thirty minutes, told straight
Everybody's got advice. Nobody gives it straight.
The job, the money, the relationship, the habit you keep swearing off — everyone's got an opinion about your life. Thirty Straight is two 30-minute sessions a month and a direct line to one guy — James — who listens, tells you the truth, and sends you back out with a plan.
Founding price for the first twelve, locked for life. Month-to-month. Cancel online in one step, anytime.
Side by side
Generic advice vs. thirty straight minutes
The Usual
Thirty Straight
Built for
Everyone — which means no one
You. Your job, your situation, your week
Format
45-minute pep talks and podcast platitudes
30 minutes. In, out, back to your day
Output
"Something to think about"
Specific moves you run this week
Access
Office hours and waitlists
A direct line, seven days a week
Accountability
None. Nobody checks
Every session opens with what you ran
The format
Thirty minutes, used properly.
Minutes five to twenty-five
Pressure-test it
No jargon, no judgment, no "and how does that make you feel." We take your options apart, argue the hard parts, and decide what you're actually going to do about it.
Minutes twenty-five to thirty
Lock the plan
You leave with written next moves, specific enough to run this week. Between sessions, hit the direct line — stuck, second-guessing, or you just need a gut check before you hit send.
Membership
The setup
Twice a month
2 × 30-minute sessions
Two video sessions a month, booked on your schedule. Enough cadence to keep momentum — spaced enough that you've actually run the plays in between.
Seven days
The direct line
James on WhatsApp, seven days a week. Real replies within a few hours between 9am and 9pm ET — not an assistant, not a bot, not a canned check-in.
On paper
Your playbook
After every session you get the moves in writing — what we decided, what you're running, what we check next time. Progress compounds when it's on the record.
No lock-in
Month to month
One-step online cancellation, anytime, from your account. If Thirty Straight isn't earning its keep, fire me. That's the deal.
Straight about scope
What's in my lane — and what isn't
In my lane
- Career moves, raises, and negotiations
- Dating, relationships, and the hard conversations
- Money habits, discipline, and follow-through
- Confidence and presence — at work and in the room
- The decision you keep re-litigating at 2am
Not my lane
Thirty Straight is practical advice and accountability. It is not therapy or medical care, and I'm not a licensed clinician. Depression, anxiety, trauma, addiction, and anything else clinical deserves a licensed professional — and if I think that's what you need, I'll say it to your face and help you find one.
In crisis or thinking about hurting yourself? Call or text 988 — the Suicide & Crisis Lifeline. Free, confidential, 24/7.
Who you're talking to
The guy giving it straight
[ YOUR PHOTO — real, unpolished, looking at camera. No stock. ]
I'm James. I'm not a guru, and I'm not a doctor — I'm the guy your smartest friend calls before he does something stupid, and after he already did.
[2–3 sentences of your real story: what you've built, screwed up, fixed, and learned. Specifics beat adjectives. Never invent credentials, degrees, or titles you don't hold.]
I keep the roster small on purpose. If your name's on it, you have my number — and you'll never wonder what I actually think.
— James
Membership
One plan. No fine print games.
Founding Thirty
First 12 members only $149 / month — locked for life
$299 after the first twelve
$299 after the first twelve
- Two 30-minute video sessions every month
- Direct WhatsApp line to James, seven days a week
- Written next moves after every session
- Month-to-month — cancel online in one step, anytime
Billed monthly until you cancel. When you join, you'll get an email confirming the price, the renewal terms, and exactly how to cancel — so there's never a gotcha. Coaching membership, not therapy or medical care.
Before you're in
Questions men actually ask
Is this therapy? +
No — and I won't pretend otherwise. Therapy is the licensed treatment of mental-health conditions. I'm not a licensed therapist, counselor, psychologist, or medical provider, and Thirty Straight doesn't diagnose or treat anything.
This is advice, strategy, and accountability for the practical stuff: work, money, relationships, discipline, decisions. If what you're carrying is clinical, therapy is the right move — I'll tell you straight and help you find it.
What does a session actually look like? +
A 30-minute video call with a clock that means something: the first five minutes get to the real problem, the middle twenty pressure-test your options, the last five lock the plan. You leave with your next moves in writing.
What's the direct line for? +
Gut checks between sessions. The text you're about to send, the counteroffer you just got, the moment your discipline is wobbling. Message anytime — I personally reply within a few hours between 9am and 9pm ET, seven days a week. Overnight messages get me first thing.
Why should I take advice from a guy without a license? +
Because I'm not selling you a license — licenses are for treating conditions, and I don't do that. I'm selling judgment, honesty, and attention: one guy who knows your situation, remembers what you said three weeks ago, and has to earn his keep every single month.
No contract, no lock-in. If the advice isn't worth it, you cancel in one step and I lose. That's the accountability.
What if I'm in a genuinely bad place? +
Then I want you talking to someone licensed for that — for real. Thirty Straight isn't a crisis service and won't pose as one. If you're in crisis or thinking about hurting yourself, call or text 988 (Suicide & Crisis Lifeline) any hour, any day, or call 911.
When you're on solid ground, the thirty's here for the practical stuff.
How do I cancel? +
Online, in one step, from your account — no phone call, no retention script, no guilt trip. You'll also get the cancellation instructions in your signup confirmation email, so you always know exactly how out works before you're ever in.
Stop taking advice from the comments. Get it straight.
12 founding spots, locked for life. Month-to-month. Cancel online anytime.